![]() Viewership is expected to top 117 million, according to the data analytics firm PredictHQ, and could significantly increase brand awareness for SoFi, the one-stop mobile app for financial services founded in 2011.Īccording to reports, the company will spend a record $625 million over 20 years to showcase its brand on the 3.1-million-square-foot stadium, the largest in the National Football League. ![]() SoFi Technologies Inc., which dropped big bucks to secure the naming rights to Los Angeles’ football stadium in 2019, will be hoping for a big return on its investment when America’s most watched sporting event comes to town this weekend.
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